Brand Systems / Research / Art Direction

EWN Brand Guidelines

Building the system behind the brand

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Brand Systems / Research / Art Direction

EWN Brand Guidlines

Building the system behind the brand

THE BRIEF

The Opportunity

As the company grew, so did the number of people creating and using branded content. Our existing brand guidelines provided a good foundation, but they didn't always answer the questions people had. This became even more apparent as new needs like AI started coming into the mix.

I lead the research, development, and visual direction of the brand guidelines, including brand standards, data visualization, AI guidance, and rollout planning.

THE BRIEF

The Opportunity

As the company grew, so did the number of people creating and using branded content. Our existing brand guidelines provided a good foundation, but they didn't always answer the questions people had. This became even more apparent as new needs like AI started coming into the mix.

I lead the research, development, and visual direction of the brand guidelines, including brand standards, data visualization, AI guidance, and rollout planning.

THE PROCESS

The Approach

First, the goal wasn't simply to add more rules. It was to make the guidelines easier to understand, apply, and use in everyday work.

I research over 50+ brand guidelines, analyzed the questions employees were asking, and identified the areas where additional guidance would bring the most value, mainly data visualization and AI.

From there, I turned my research into clearer guidance and practical examples. Instead of the usual do's and don'ts, I opted for something a little more pragmatic. I chose to show people how and why the guidelines applied to their work.

THE PROCESS

The Approach

First, the goal wasn't simply to add more rules. It was to make the guidelines easier to understand, apply, and use in everyday work.

I researched over 50+ brand guidelines, analyzed the questions employees were asking, and identified the areas where additional guidance would bring the most value, mainly data visualization and AI.

From there, I turned my research into clearer guidance and practical examples. Instead of the usual do's and don'ts, I opted for something a little more pragmatic. I chose to show people how and why the guidelines applied to their work.